If I could incorporate two things (personal objective and work agenda) that felt dear to my heart… is this project.

Starting from this deck =)

When I was searching for a way to familiarize young people (or the tech savvies) with the product and brand I’m currently working for, I started to think… maybe this could work. Not just introducing the how-to of the product itself, but serving the bigger picture—how to change your life financially… for beginners.

Where theory isn’t just a theory. A formula where it works for everybody. Leaving room for changes and singularity. Starting more opportunities with inclusivity.

I wanted the participants to feel like I felt the first time when I did KonMari, small steps done yet huge long-term impact.

One of the e-flyers my agency made.

There you go, I presented the idea to the management, and it came out as bluAcademy. The tagline I created is #AntiTanggalTua to resonate with the majority of the people. 

Opening the 101 Basic for people who had no idea about personal financial management; from college students, housewives, and freelancers to early-stage entrepreneurs; and deaf friends #TemanTuli 

I wanted this to work and foul proof. So, the curriculum was tried first among the employees of BCA Digital to ensure that before we change the lives of others, we ensure ours are already in the right way.

The curriculum should be easy to understand, relevant, and no stereotype. We consider that there is a lot of people who are stuck as Sandwich Generation, therefore, nope you won't hear anybody from us say, "Oh you're single, so you can save 50% from your saving. It's still easy for you, you should be able to do it."

As a learning needs process, the whole curriculum consists of 3 webinars (yes, it was all online so that we can cater to the whole nation) and 3 Whatsapp Classes to keep supporting any questions that arise during the progress. For each webinar, I got help from bluSpeakers (blu’s offline sales representatives) to present how they actually benefit blu’s features based on their personal cashflow management habit—this is where the brand and the product fit in and act as the tool buddy that could assist them.

The feedback I got from the participants

After 6 batches (1 batch lasting 1-2 months) running through 2022-2023, resulting in 2,700 participants (including +140 deaf participants), and catering to 204 cities in Indonesia, I have to say goodbye to this project.

Thank you to my partner FINANSIALKU (mba Yusi and mba Silfa). I am personally grateful that I run this project with you girls. And I’d also like to extend my gratitude to the bluSpeakers, Certified Financial Planners, and Sign Language interpreters. Thank you for all the late nights, juggling work hours, and weekend mornings sacrifice. All the fun and learning of ups and downs won't be the same without you all.